Online shopping has become an easy, fast way to find unique products to add to your beauty collection. However, with endless options to choose from comes multiple concerns when making a purchase over the internet. How can you tell whether the item is fake, pre-owned, or low-quality?

With an influx of fake brands and scammers, it can be dangerous to purchase cheap cosmetics online, especially if they’re not from official sources. In fact, many people have been hospitalized due to counterfeit cosmetics, raising some huge concerns over the safety of buying products over the internet.

While purchasing beauty products online can be convenient when you’re buying in bulk or want a specific makeup brand, you can risk buying harmful products and wasting money if you’re not looking in the right place. With these helpful tips, you can learn how to spot fake companies and ensure that your purchase is safe to use.

makeup brushes
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1. Read Reviews, Labels, and Detailed Information

Similar to purchasing cosmetics and beauty products in person, you should carefully review labels, reviews, and detailed information on the website. The more detailed the info is, the higher the chance that the store you’re purchasing from is legitimate. For example, if you can find a list of ingredients, warnings, and other information on the site, then there’s a good chance that the website is a more trustworthy brand. (On the other hand, be aware of a website that lists items with poorly written product descriptions.) In short, be smart about your purchases, and do your research before you buy.

2. Research the Site Thoroughly

In addition to checking out the product info, you should research the retailer itself before you shop. This can help you determine whether the site is authentic or a fake that’s selling counterfeit products under the guise of an official reseller. If there’s a lack of information, you can contact the company and ask any questions you might have. Plus, check to see if there is a variety of realistic customers reviews on the site or on other websites about the company. In some cases, websites can use false reviews or link back to the official product website to seem legitimate. Getting all your questions answered first can help you tell the difference between a phoney website and a reliable one.

3. Be Selective About Your Purchases

An easy way to be safe when you’re buying products online is to be selective about the type of products you’re purchasing. For instance, an eye brush set may be a safer product to purchase from a new retailer you haven’t shopped at before than a cream that absorbs into your skin. (Note that both products can still cause allergic reactions and other issues!) A good rule of thumb is to check the prices of the retailer; cheap online stores are more likely to sell counterfeit or low-quality products than ones that are reasonably priced and still affordable. If you’re in doubt, buying your product from an official brand over an unknown reseller is a sure way to get more bang for your buck.

4. Keep an Eye Out for Unrealistic Promises

If you’re trying out a website for the first time, look out for cheap products that claim to offer over-the-top benefits. For instance, a product that claims to achieve beautiful clear skin within a few days of use may be exaggerating or using funky ingredients to sound believable. When a product sounds too good to be true, it’s often best to avoid it. Researching the same product on other sites and finding a variety of reviews (that give constructive, detailed feedback from customers who have tried the product over an extended period of time) is a smart way to know whether the item is worth the investment.

These four tips are simple ways to stay safe while you’re shopping for beauty products online. Before your next virtual shopping trip, do your research so you can find the best deals that will save money and give the results you’re looking for.


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